In today's digital age, cybersecurity has become a critical issue for businesses of all sizes. However, there is a misconception that only large corporations are targets of cyberattacks.
In a market where people expect relevant, tailored experiences, a personalized offer is no longer a nice-to-have—it’s a business necessity. But to personalize effectively, you first need to understand. And to understand, you need the right information.
At the management level, when business control is lost, situations can arise that delay growth and decrease profitability.
