One of the most titanic business endeavors is associated with strengthening brand presence, or those actions aimed at resonating in the target audience's memory, to the point of generating a favorable response that represents loyalty.
Have you wondered in your business field how effective your actions are in meeting consumer demands? What are the correct indicators to evaluate performance, and do you have the appropriate technology to conduct the analyses?
Marketing and sales departments across numerous companies have intensified their efforts in recent years to achieve personalized offerings, with information technologies emerging as key allies.
Sales force automation is a trend that significantly improves commercial operations and therefore company profitability.
